AI-powered diagnostics that reveal hidden weaknesses in positioning, messaging, and brand structure.
Understand how clearly your brand communicates — and where it breaks.
| Category | Score | Result | Finding |
|---|---|---|---|
| Positioning clarity | Medium | Target audience definition is broad | |
| Messaging consistency | Weak | Tagline conflicts with homepage copy | |
| Differentiation | Medium | Feature-led rather than position-led | |
| Value proposition | Strong | Clear problem/solution articulation | |
| Visual system | Strong | Consistent identity across surfaces |
They are hard to detect in internal reviews and design discussions.
Common symptoms:
By the time these issues become obvious, they already affect growth.
You can't fix what you can't see
Xraylo analyzes your brand like a diagnostic system. Instead of subjective opinions, it evaluates structural elements:
The result is a clear report showing where your brand works — and where it needs improvement.
Enter your website URL and email address. No account setup required.
Xraylo evaluates positioning, messaging, and structure across your brand surfaces.
Get a clear diagnostic with specific findings, scores, and actionable recommendations.
Your brand scan report is a structured diagnostic — not a subjective opinion.
A structured evaluation of brand clarity and strength, expressed as a composite score across five dimensions.
How clearly your product communicates its value to the right audience — and where the signal breaks down.
Whether your message stays coherent across pages, channels, and touchpoints — or drifts.
How clearly your brand stands out from competitors — and what makes your positioning distinctive.
Hidden weaknesses in brand architecture that undermine clarity without being obviously visible.
Specific, prioritized recommendations for improving each area identified in the diagnostic.
Xraylo is currently offering free brand scans to a limited number of startups.
Submit your website to receive a full diagnostic report — and help shape the product.
Brand scan completed within 24 hours.
Xraylo is evolving into a brand intelligence platform.
The goal is to make brand clarity measurable — across time, competitors, and channels.
Scan your brand and discover hidden weaknesses in positioning, messaging, and communication.